The two families work hand in hand when used together, but each also combines well with other typefaces.Ītlas Typewriter is an excellent augmentary typeface for data and code. Keeping a distinctive personality while solving the spatial problems of a monospaced typeface is not easy. Atlas Typewriter came about because Carvalho and Bernau were interested to see how these forms could adapt to monospaced proportions, as it seemed like a logical extension for such a functional family. Its simplicity is tempered by details like the tail on the a and the top of the twhich humanize the typeface and give it warmth. This chameleon-like functionalism is probably why it is one of our most popular webfonts, working equally well for small furniture studios and major news sites. Zadarma smsĪtlas Grotesk is a quintessential example of a typeface that does whatever a graphic or web designer needs it to, from expressive magazine covers to quiet, pristine layouts hearkening back to International Modernism. However, while Atlas takes most of its stylistic cues from Europe, its vertical proportions and contrast have more in common with American gothics, and it sets more like Trade Gothic or Franklin Gothic than like Neue Haas Grotesk or Univers. While the typeface needed to communicate the tone and personality of the company, a more concrete part of the brief was to save space, and in doing so, save paper in the hundreds of reports that Munich Re issues each year.Ītlas Grotesk accomplished this by having relatively long ascenders but short descenders, allowing the typeface to feel spacious and comfortable for extended reading even when set with tight leading.